I want to share with you this video which really encouraged me in setting up my business and served to inform my thinking. If you fast forward to 2.40-3.30 it may sound quite startling to hear the owner say “We don’t work with clients who don’t trust internet banking and who don’t want to work this way”. It gave me permission to define my ideal client as one prepared to work solely with Hubdoc and Xero. And to hold out for this unapologetically. And why? Because I really believe in the totally transformational benefits of this method of working. Like LiveCA, being a virtual firm, I too work remotely, relying on online meetings. The whole video makes interesting listening and I can offer all the benefits he describes.